Tuesday, February 01, 2011

6000 Pencils become trade show booth merchandising display


We were recently asked to design a trade show booth for an organization called Faces of Fair Trade, they are group of socially conscious individuals who support low income artisans around the world by purchasing and selling their handmade crafts here in Toronto.
Spring 2011 Toronto Gift Show

The concept for this booth was to create a design that reinforced handmade, natural and organic materials while displaying the products in a modern light . The wall was made up of 6000 natural wood coloured pencils individually placed into pegboard (commonly used in retail applications). The pencils act as shelving to support the product.

I came up with the idea after walking through the aisles of the home improvement store looking for ways I could repurpose different types of building materials.

Spring 2011 Toronto Gift Show

The end product is organic, functional and artistic and modern.

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